Headline metrics and the strongest signals from this round of responses. Every number here is a link to a deeper view.
Measures how well RentCafe, Zillow, Apartments.com, and Apartment List are recognized by their color palette and iconography alone. Confusion matrices show which brands get mistaken for which.
For each aesthetic tag (Modern, Premium, Generic, etc.), we track how often respondents applied it to each design. The net sentiment score is the sum of positive tags minus negative tags per respondent.
The raw preference split, plus how that split changes when you segment by brand recognition, willingness-to-switch, and perception of the current RentCafe design.
The minimum incentive each respondent said they'd need to try a new rental platform. Low numbers mean low switching friction; high numbers suggest strong existing loyalty or skepticism.
Demographics come from the Prolific participant export. Upload a Prolific demographic CSV to enrich this view. Once merged, every other section is segmentable by age, gender, and more.
Word-level and theme-level analysis of both open-ended questions. Compare what came up for the current design vs the new design — which themes fade, which emerge.
Full table of responses with filters. Useful for spot-checking responses, finding specific demographics, or qualifying participants for follow-up.
| Time | ID | Score | Pref | Incentive | Current tags | Current text | New tags | New text |
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